planet
Sustainability
Sustainability and environmental protection have been firmly anchored in the company philosophy from the start. This is in the nature of things: Cashmere is long-lasting and retains its value, as well as being environmentally friendly and biodegradable.
A quality standard that goes hand in hand with resource-saving production and responsibility for our planet. For a better and greener future.
At Allude we want to make the world a little better every day and therefore try to keep our ecological footprint as small as possible. In order to work more sustainably, we are implementing various projects.
Shipment
Allude uses the sustainable service provider UPS for all B2B and B2C shipments. Furthermore, the CO2 emissions of every B2C order are completely captured by our “Carbon Capture” program and stored for thousands of years.
This is how it works:
For each order we receive, a formula is used to calculate estimated shipping emissions. Based on these estimates, a portion of our sales go to carbon removal companies verified by Carbon Direct scientists. These companies use this money to eliminate the carbon emissions caused by our deliveries. All additional funding will go toward further developing carbon removal technologies.
Heirloom
Heirloom's direct air capture technology improves the carbon mineralization process. Heirloom's technology accelerates the rate at which naturally occurring minerals capture CO₂ instead of using energy-intensive fans to suck in the air. more info
Climeworks
High-quality carbon removal for your climate strategy with Climeworks' Direct Air Capture and Storage (DAC+S) technology. more info
Reforestation
Every purchase in our shop leads to the planting of mangrove trees in Madagascar.
We donate a percentage of every purchase to planting trees because reforestation efforts revitalize natural habitats, improve the health of coral reefs, support local livelihoods, and help fight climate change by sequestering CO2 from the air.
The trees are planted by Eden Reforestation Projects in collaboration with thegoodapi.com.
For more information about these projects, you are cordially invited to get to know these exciting projects better.
Packaging
Oeko-Tex
Allude offers sustainable packaging solutions and uses biodegradable polybags made from recycled plastic.
Hangtags, labels and inserts are 100% pre-consumer recycled and made from certified ÖKO-Tex materials. Packaging bags are made from 100% recycled paper.
All cardboard boxes are made from 100% recycled material.
We only print on recycled paper from Evercopy (Prestige 80g). Where possible, all prints are printed on both sides.
Upcycling/recycling
At the Allude Cashmere Clinic, cashmere pieces are repaired and given new life - a sustainability strategy that increases the durability of knitwear garments and extends their wear time.
Allude donates used printer cartridges to Recycling4smile, a program run by the charity RED-NOSES International. The company only uses reusable glass bottles.
Mobility/Energy
100% green electricity and 100% green gas are used in the Allude headquarters, the shops and the Cashmere Clinic.