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Magazine

STYLE | 28.10.2016

What a Pleasure: Allude Thrills Journalists and Bloggers at Munich Press Dates

Twice a year, our studio becomes the setting of a wonderful “family” reunion, namely when, during the Munich Press Dates, all day long, fashion editors, stylists, fashion bloggers, Instagram starlets and YouTube professionals appraise the latest cashmere collection by Andrea Karg and her design team – this time for the spring / summer 2017 season. It was a hands-on event, because in order to experience the finest wool as well as exciting multi-dimensional knitting patterns with all your senses, you have to touch them.

And since the rare opportunity to see so many good friends and contacts all at the same place should definitely be celebrated, more than 100 journalists and influencers from Munich, Hamburg, Berlin, Vienna and Zurich came together again in the evening, at the splendidly rustic Franziskaner opposite the opera. The already quite quaint student’s hall was promptly renamed “Munich Press Day” hall and lovingly decorated with gingerbread hearts.

A thoroughly Bavarian evening awaited the guests, complete with Schweinsbraten (roast pork), Kaiserschmarrn (scrambled and sugared pancake) and a brass quartet with singer, which performed a best-of selection of Oktoberfest hits – still well known to many of the attendees from the Oktoberfest 2016. Those who wished had the opportunity to have a wooden souvenir customised by an engraving master —whether it was a rustic cutting board or an elegant ballpoint pen.

The interesting mix of guests parted as true fashion friends. But in no later than six months, we’ll all meet again at the Munich Press Dates F / W 2017/2018 – and of course at Allude!

Photos: Phil Pham