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Magazine

STYLE | 10.07.2015

Weightless : Allude Shows Cashmere Luxury as Mobile

Lightness, innocence, freshness and weightlessness. The rediscovery of these feelings, which enrich our lives yet are challenged on a daily basis, is the focus of the Allude Resort collection 2016. Its title: “A Perfect Summer’s Day”.

For this new collection creative director Andrea Karg has approached the classic, luxury material cashmere with a restrained aesthetic and a sensitive balance between simple purism and refined craftsmanship – and in the process has virtually taken it apart, achieving a completely novel configuration and experience of cashmere.

Allude’s presentation, which was specially developed for the Berliner Mode Salon, which took place at the Kronprinzenpalais on July 10, seduces and enchants at the same time, bringing to mind fresh grass, cheerful birdsong and a light summer breeze that softly moves the perhaps first cashmere mobile in the world.

This passion for experimentation has become the unmistakable signature of Allude and Andrea Karg, and continues to open up new dimensions for the soft and sensuous luxury material.

Visit our gallery for a first impression of the collection Resort 2016 and the installation in Berlin. Enjoy!