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Magazine

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STYLE | 01.02.2017

Très Alpine: Allude at Der Berliner Mode Salon AW 17/18

Snow-covered slopes and fast-paced downhill runs may not be the first things that come to mind when you think about the German (fashion) capital, nevertheless Andrea Karg chose the inspiring motto Très Alpine for her presentation at Der Berliner Mode Salon. What is more, the founder and creative director of Allude for the first time concentrated exclusively on luxury cashmere for men, a welcome change from the predominant focus on women of yet another successful event at the magnificent Kronprinzenpalais.

Fashion designed in Germany was once again at the centre of the multi-faceted exhibition, which covered all floors of the historic building on the boulevard Unter den Linden. About 1,200 guests from the fashion industry, media, cultural institutions and high-society admired the presentations of more than forty designers and labels.

The dreary weather was forgotten at the sight of the Allude Men Collection with its vivid blue and red tones as well as a light gray. Très Alpine for Andrea Karg and her team meant a modern interpretation of the winter sport jet set of the 1960s and 1970s, when Hollywood stars and Europe’s high society turned ice and snow to glamorous coolness between chalet and ski lift. Finely ribbed cashmere sweaters and jogging bottoms with silver appliqués on the pockets for a hint of “Space Age”, coarsely knitted hats and headbands, lined cardigans and waistcoats … Rarely has (fashion) winter been so warm, or rather: hot.

Visit our gallery for a look behind the scenes, to see the first sketches and the final collection show in Berlin. It’s showtime!

Fotos: Stefan Kraul, Allude