The Chinese New Year of the (Cashmere) Goat
At Allude we not only hold our most treasured raw material – cashmere – near and dear, but also the extraordinary animals that provide it. In 2015 those lovely cashmere goats will receive a special honour. After all, according to the traditional Chinese calendar, February 19 marks the beginning of the Year of the Goat. Every twelve years this animal appears in the Chinese zodiac and reigns supreme, that is, if you believe in astrology. To be more precise, it is the “wooden goat” which accompanies us until February 7, 2016. We are left to wonder, though, whether the estimated 130 million Chinese cashmere goats will notice any difference. We do hope so, since they recently gained in popularity as a culinary delicacy in China.
We gathered some interesting facts about the Year of the Goat (also called Year of the Sheep/Ram) for you:
The most important element during these 12 months is earth.
– Lucky numbers are 3, 4 and 9. Not so lucky: 7, 8 and 9.
– Lucky flowers (who knew there was such a thing …): carnation, primrose and pansy.
– Lucky colours: green, red and purple. You better leave golden and coffee-toned outfits in the closet for a while.
– Those born in the Year of the Goat (e.g. 1955, 1967, 1979, 1991 or 2003) are said to love peace, be kind and popular. The “wooden goat” adds helpfulness, but also a sometimes stubborn unwillingness to change behaviours. Thankfully there are no wooden goats in the world of Allude, and as a fashion brand we are always on the move, embracing new concepts, colours and cuts on a daily basis.
Each new year in China is greeted by a whole array of rituals that promise to increase success, health and happiness: The Chinese open up their windows and doors to hand Lady Luck her all-access pass. They eat sweet meals to sweeten the twelve months ahead, clean the house, buy new slippers, and for those going all in touching a lucky Chinese Foo Dog can’t hurt either.
Beware of shopping for shoes on New Year’s Eve, as the Chinese believe it to be a bad omen. Similarly, don’t book a haircut and avoid black or white outfits. Both colours have negative connotations in Chinese culture.
What’s next, you ask? The Year of the Monkey, starting in February 2016. Happy New Year!