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STYLE | 06.04.2017

Relax, take it easy: Allude at Fashion Pressdates Munich

In addition to the fashion shows in Milan, Paris and New York, press days are among the absolute highlights in the schedules of countless journalists, buyers and stylists. After all, this is when you first learn about what is trending, what is in the air, and which pieces are the absolute must-haves in the coming season.

In the context of the Fashion Pressdates Munich on April 11, Andrea Karg and her team were, of course, among those presenting their creations for autumn / winter 2017–18, inviting participants to their headquarters in the Seitzstraße for a relaxed get-together. Similarly relaxed are the designs, for which Andrea Karg was inspired by the sporty, casual athleisure trend. The pieces are distinguished by their wearability and comfort and they stand out with geometric colour blocking and two-tone combinations. A special highlight is the addition of new materials.

Besides cuddly cashmere, the material palette now also includes fine Merino wool. Another special feature is the Milano stitch pattern, which lends pieces such as dresses, short knit sweaters and skirts a very fine textured material surface, reminiscent of fabric. The day was far from over after the presentation, however, with the evening continuing into the night at the Meschugge Bar. More than 120 invited guests, from top bloggers such as Marina The Moss and Xenia Overdose to the editors of Harper’s Bazaar and Interview Magazine, came here to end the day on a relaxed note. Autumn / Winter? Here we come! But first, let’s enjoy summer …

Photos: PHILIPHAM; Allude