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STYLE | 29.07.2015

Premiere: The Allude Defilé Collection F/W 2015

“The new collection interprets femininity in a unique visual language. At its heart are flounces, which mirror the movements of a cashmere garment to great effect”, says Allude creative director Andrea Karg about her designs for the coming fall and winter. It is common practice in the fashion world that not every look from the runway finds its way into the shops.

A fashion show usually just creatively proposes a main theme that is later translated into the actual sales collection. There are even brands where the catwalk styles and the final product for the boutiques are similar only in colour and name. 

That’s why we are all the more pleased to present the “Allude Defilé Collection” (available online as of September), which builds a fabulous bridge between catwalk couture and sales collection.

These luxurious outfits are strongly influenced by the silhouettes, materials and cuts of our Paris fashion show, featuring even some exact designs from the defilé. What you see is what you get!