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STYLE | 12.03.2017

For Men Only: Allude for Der Berliner Mode Salon x Apropos

Light as the wind, as soft as a caress, precious like a treasure. These are some of the associations that come to the fashion lover’s mind when hearing the word “cashmere”. And rightly so! But those who draw the conclusion that the finest material in the wardrobe is only for women have it wrong. In addition to her internationally successful Women’s Collection, her adorable baby line and wonderfully luxurious Home Collection, Allude Creative Director Andrea Karg has dressed men in cashmere for many seasons, proving just recently, as part of an event for Der Berliner Mode Salon, how innovative and cool this can look.


On March 9, the founders of Der Berliner Mode Salon and the uniquely curated Apropos The Concept Store held an exclusive “Guy’s Night Out” at the men’s boutique located near the Hamburg Binnenalster (Inner Alster). The focus of this exclusive evening was the menswear of selected design brands from Germany such as Hien Le, Vladimir Karaleev, William Fan and Allude.


For this special collaboration between Apropos and Der Berliner Mode Salon, Andrea Karg and her team designed an exclusive men’s collection with a sporty and urban flair. The casual pieces in muted colours, such as black, gray and white, take up the current athletic trend with a relaxed cut, classic designs, plenty of freedom of movement and a modern, masculine look. The jogging bottoms made of gray mottled cashmere, for example, are perfect for an everyday outfit and can be combined in lots of different ways. The collection is now available in all Apropos concept stores. Being fast is good, not only on the running track, but also when it comes to these limited-edition pieces. Get them while you can!

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