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Magazine

STYLE | 15.02.2016

Celebrate Cashmere: Allude Parties is Up at Heart Munich

“Cashmere is not just the best fashion material imaginable, cashmere is a way of life.” And this was exactly what Allude creative director Andrea Karg wanted to share with around 250 guests who celebrated together with her in Munich’s hip lounge Heart last Sunday, at the end of the second day of the Munich Fashion Week. The “Allude crowd,” including long-term business partners and many loyal friends of the brand from high society and the press, enjoyed a fabulous and lovingly staged evening here. Just as easy and pleasant as cashmere feels like.

Allude Celebrates Cashmere: Andrea Karg and Isabel Scholz

Allude Celebrates Cashmere: Andrea Karg and Isabel Scholz

Allude Celebrates Cashmere

Allude Celebrates Cashmere

Allude Celebrates Cashmere: Verena Kerth

Allude Celebrates Cashmere: Verena Kerth

A real eye-catcher in the space was the Allude boat, filled with cuddly plaids and pillows made of 100% cashmere. Spotted in between hors d’oevres and drinks, such as the specially created “Allude Mule”: actress Lara Joy Körner, make-up artist Boris Entrup, PR lady and pug aficionado Uschi Ackermann, TV host Verena Kerth, Sibylle Beckenbauer, gallery owner Emma Bahlmann and model Julia Czechner, the girlfriend of actor Elyas M’Barek. “Celebrate Cashmere”—everyone was more than happy to heed this request, up until the early hours.

Allude Celebrates Cashmere: Isabel Scholz

Allude Celebrates Cashmere: Isabel Scholz

Allude Celebrates Cashmere: Sophie Seemann and Julia Czechner

Allude Celebrates Cashmere: Sophie Seemann and Julia Czechner

Allude Celebrates Cashmere: Alexander Kratz (L'Officiel) and Alexandra Kratz (Sky) with Andrea Karg

Allude Celebrates Cashmere: Alexander Kratz (L’Officiel) and Alexandra Kratz (Sky) with Andrea Karg

Photos: Hannes Magerstaedt / Getty Images