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Magazine

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CULTURE | 20.10.2016

Art of Candy: Maayan Zilberman Creates One-of-a-Kind Sweets

Delicate lingerie and sticky sweets? The two go together almost as well as Gwyneth Paltrow and Gouda from a spray can. In other words: not at all. You may remember: in an interview, the actress once mentioned that she would rather take drugs than ever try liquid industrial cheese.

But back to the lingerie body, for which excessive consumption of sugar is rather… let’s say, semi-optimal. Maayan Zilberman from New York has found a solution to the problem that is as artful as it is clever: the 36-year-old, who was a successful designer of luxury underwear until 2013, is now designing sweets that are much too beautiful to eat.

“Candy couture” is an expression that aptly describes the creations she makes in her Brooklyn-based studio and with which she is causing quite a stir. Especially during Fashion Week!

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That one look at her candy can cause a veritable sugar shock (in a positive sense) is mainly due to its appearance. In contrast to the plastic-wrapped one-of-a-kind candy found on supermarket shelves, Zilberman’s creations are a real treat from a visual standpoint as well.

From colourful, sparkling USB sticks and Rolex watches with 24-karat gold dust, to lipstick, eyes and mixtapes – there is hardly anything that the New York designer has not yet turned into candy. Some of the results, such as the sparkling gemstones, one almost wants to keep in a jewellery case.

The name of her company, “Sweet Saba”, is a tribute to her grandfather, by the way, with whom the Israeli native experimented in the kitchen when she was just a little girl.

The flavours are just as unusual as the candy creations themselves. How about champagne, bacon, whiskey, jasmine or the taste of the Dead Sea, for example? The candy designer’s imagination knows no limits. Next, she plans to enrich her luxury candy with vitamins. Even “smoothie”-junkie Gwyneth Paltrow should be convinced by then.

Info: If you want to taste Maayan Zilberman’s delicious works of art, you can buy them online or at the Whitney Museum of American Art in New York. An alternative without the calories but a feast for the eyes is Sweet Saba’s official Instagram channel.

Photos: Sweet Saba; Jason Lewis (portrait Maayan Zilberman)