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Magazine

CASHMERE | 10.03.2015

Andrea Karg on … Cashmere and Colours

Bold blue, vibrant orange, delicate nude, cool green, comfy camel … The world of Allude is home to a sheer rainbow of colours, and each season creative director Andrea Karg succeeds in envisioning elegant, yet surprising looks from this abundant palette.

“Working on the design of our Resort and Spring/Summer collections is always a special treat for me. Why? Because I can finally work and play with colours! Cashmere is the best raw material for stunning shades and nuances. It’s magical. More exciting and luxurious than any other material – simply gorgeous. During the design process my team and I play with the most daring colour combinations and styling options right from the start. Take our current Allude Fashion Show Collection Fall/Winter 2015, for instance, where we used many rarely seen tones together. One dress almost drove us crazy. We all felt that something was missing. After hours of trying different colours and materials, we ended up dying a piece of fake fur and applied it to the outfit. We all looked at each other: That’s it!”