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CASHMERE | 04.01.2017

Allude’s Kitzbühel: Travel Tips by Andrea Karg and Team

The world’s first Allude store will open soon in the idyllic luxury ski resort of Kitzbühel. Spread over a stylishly furnished space of 130 square meters you’ll find not only the highlights of our cashmere collections for women, men, babies and the home here. Designed as a modern concept store, the two floors also feature products of (yet) unknown brands but which in their “fields” are among the world’s best, ranging from military jackets from New York and ceramics from Berlin to shampoo favoured by Hollywood stars and jewellery made of recycled ivory.

Every single piece has been discovered by Allude Creative Director Andrea Karg on her travels and selected personally for the Kitzbühel store. To this multi-faceted shopping world she now invites all fans of Germany’s most innovative cashmere label and the readers of our online magazine. And to save you the trouble of poring over guidebooks, the Allude founder and her team have made their personal Kitzbühel address book available for you into the bargain.


Alpengasthof Bichlalm, Ried Henntal 41

You’ll be blown away by the panorama even before you’ve arrived at the cosy Bichlalm. The hotel and restaurant, located at an altitude of 1,600 meters, offers perhaps the most beautiful view over Kitzbühel. Instead of yoga and meditation sessions all you need is to look out through the large panoramic windows of Niko’s Lounge with its crackling fireplace and enjoy the view of the white peaks of the Hohe Tauern (High Tauern) mountain range. The Alps will be your Ommm.

Auwirt, Pass Thurn Strasse 13

The Auwirt in Aurach near Kitzbühel is currently closed for renovations, but half of Kitzbühel eagerly awaits the reopening of the legendary restaurant and rustic inn. What the new Auwirt will look like in future is still a secret. We can only tell you this much: The brothers Christian and Markus Winkler, known from the award-winning Neuwirt restaurant in the hotel Schwarzer Adler, will be responsible for the culinary well-being of guests. So make sure to keep it in mind!


Maierl-Alm, Krinberg 14

A private chalet in the centre of Kitzbühel? That is sure to be the dream of many. You can come a bit closer to this luxury on the Maierl-Alm, which has received several awards for its fantastic spa and outstanding level of comfort. The five exclusive mountain chalets are 200 square meters each and extend over three floors. In addition to a spacious living and dining area, there is also a private wellness oasis. The question remains: what to do first, the Finnish sauna or the outdoor whirlpool with its great view?


Bergdiele, Graggaugasse 7

The Bergdiele has been run by the same family for three generations and is at least as well known in Kitzbühel as the famous Hahnenkamm race. The renowned restaurant has an impressive menu which mixes tradition with modernity: Smoked Alaska salmon meets far eastern Wasabi paste and roasted Barbary duck breast is served with quinoa and sweet-and-sour vegetables. Our dessert recommendation: the warm chocolate cake with white chocolate sorbet!

Kitz[n]Bar, Im Gries 20

Before you walk through snow flurries to return to the hotel after an extensive shopping trip with bags full of purchases from Allude and other stores, it is worth visiting the Kitz ‘n’ Bar, which, aside from breakfast, also serves coffee specialties, cakes, and tortes. The roof terrace, which is encased in glass and heated, offers a spectacular view over the city, right in the middle of the pedestrian zone. At night, cocktails are mixed at the Kitz and guests can show off their karaoke skills.

Zum Tischlerwirt, Kitzbüheler Str. 46

Although the rustic restaurant is located outside of Kitzbühel, it is well worth the trip to the neighbouring town of Reith. After all, here, in an exclusive atmosphere, treats for the stomach await that are on a par with those served at gourmet meccas in much larger cities. There’s room for a mere 30 guests to enjoy the creative cuisine of Michael Riemenschneider, either for lunch or dinner. Our tip: the 14-course menu!

Café ecKing, Schwarzseestrasse 17

Many locals know the small log cabin from its days as a ski school. Today, instead of skis and helmets for rent you’ll find magnificent home-baked cakes here. In summer you can relax on the spacious terrace and lawn, in winter a cup of alpine herbal tea will warm you up in the midst of a rustic Bavarian Scandi-Chic interior. An absolute must: the hearty “Brotzeit” consisting of rustic multi-grain bread, cold cuts, and other regional products, which is called “Jause” here.

Tip from Andrea Karg: “You’ll find the best rolls or buns at the Bäckerei Heigenhauser (Jochberger Str. 6), which is also open on Sundays and on holidays.”



Sonnbühel, Hahnenkamm 11

An absolute must-visit in Kitzbühel is the Sonnbühel. Probably the oldest and most famous ski lodge in the world, it has been an “insider tip” since 1924. And not just among the celebrities who like to relax on the terrace here. Besides its regional dishes the guesthouse’s wine cellar is also legendary. And those who have always wanted to witness the Hahnenkamm race up close should make sure to reserve one of the ten rooms.

Hochkitzbühel bei Tomschy, Hahnenkamm 1

Taking a few selfies on the sun terrace with the Wilder Kaiser in the background, having a glass of wine in the Weinstube or enjoying a few hearty snacks – the restaurant Hochkitzbühel offers all this and more, right at the Hahnenkamm. The restaurant is not only known for its magnificent view, which extends as far as the High Tauerns, but also for its wild parties hosting renowned DJs to guarantee perfect sound.

Ochsalm, Krinbergweg 65

A visit to the Ochsalm, located at 1470 meters above sea level, is worthwhile not only because of its delicious Kaiserschmarrn (scrambled pancake with powdered sugar). Especially all ski and snowboard fans will get their money’s worth. The 8SB chair-lift is just a few steps away and provides access to the entire Kitzbühel-Kirchberg ski area. If you don’t want to go down the slopes, simply enjoy the view from the top.

Tip from Andrea Karg: “I like to order a traditional “Jause” up here, a hearty snack of salami, cheese, wine and fresh sour dough bread, and soak in the mountain panorama. Very inspiring!”


Tip from Andrea Karg: “I love jogging around the Schwarzsee in the morning. A hiking tour, too, is pure relaxation for me, for example to the Blaue Lacke lake on the Jochberg, into the Kaisergebirge or just to the Kitzbüheler Horn. The most beautiful slopes? In my opinion, the Brunn and the Hochsaukaser.

Last but not least visit Allude in the Josef-Herold-Str. 12 – our team is looking forward to meeting you! Everything about the world’s first store of the brand, which made Cashmere cool again, can also be found here in the magazine.

Photos: Maierl Alm GmbH; PR

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