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TRAVEL | 10.06.2016

Allude’s Berlin: Travel Tips by Andrea Karg and Team

Twice a year fashion professionals, lifestyle journalists and fashion fans are drawn to Berlin, flocking to the German capital to attend the Mercedes-Benz Fashion Week. A number of important trade shows, which range from important to inspirational, take place during these days, as well as the Berliner fashion salon at the Kronprinzenpalais. Find out more about the latter in our tips and hotspots for Berlin in the frenzy of summer fashion, selected and personally tested by Allude founder and creative director Andrea Karg and her team.

Der Berliner Mode Salon mit Allude

Der Berliner Mode Salon at Kronprinzenpalais, June 27 to 30, 2016

Initiated by Christiane Arp, chief editor of German “Vogue” magazine and Marcus Kurz, managing director of creative agency Nowadays, the Berliner fashion salon presents the work of forty German designers in a sophisticated modern setting, featuring selected key pieces. Allude has been a part of the show from its first hour, and you may look forward once again to the exciting installation that Andrea Karg and her team have developed for their cashmere couture (on display June 29th only!). In the past few seasons, our collections could be admired on HD screens, in the form of mobiles and framed by a gigantic book.

Since the main concern of the Berliner fashion salon is to make the great creative potential of German fashion design known (and accessible) to a wider public, it is a matter of the heart for Allude to be a part of it once again. As one of the few internationally successful fashion labels with German roots, we gladly support “fashion designed in Germany” and offer advice or assistance to young talent!



Crackers Restaurant & Bar, Berlin Mitte
Nights spent at the Cookies Club were deemed unforgettable and legendary. While there is no more dancing at this venue today, the dim ‘70s atmosphere provides a wonderful frame for serving up delicious steaks and fennel salads. If you still miss Cookies, don’t despair: Every Friday and Saturday DJs provide the perfect sound to accompany frosty vodka drinks with fresh beetroot and watermelon.

Parker Bowles and Prince Charles, Kreuzberg

Whether you’re out for a healthy breakfast, relaxed lunch or a dinner with drinks, the Parker Bowles offers provisions all day long. And night owls can just step next door to “invade” the Prince Charles and turn night into day, with rich hip-hop and juicy burgers. Yeah!

The Grand

Restaurant & Bar im The Grand, Hirtenstraße 4, Berlin Mitte
The days of pupils cramming in the former school building of 1842 are long gone. Today people at most wax philosophical at the Grand over cool drinks and (if you like) cigars, or they simply enjoy the taste of scrumptious steaks prepared on the Southbend Grill. Those who are still up for conversation or dancing afterwards, should make sure not to miss the Grand’s wild parties.

Le petit Royal, Charlottenburg
The legendary Royal Grill’s little sister seduces adventurous guests with plenty of French charm. While the menu does feature robust steaks, the focus of Le Petit Royal is on la cuisine française. In addition to seafood, oysters and fresh fish the staff serves up reinterpreted classics such as Bouillabaisse and coq au vin. Délicieux!

Amano_Rooftop_4_Stjepan Sedlar Kopie

Rooftop Bar im Amano Hotel, Berlin Mitte
Even when the beats of the latest aftershow party of the Fashion Week are starting to fade out, Berlin’s nightlife is far from over. The roof terrace of the hotel Amano, for example, does not only offer original cocktail creations, but you can dance into the sunrise here, while the capital is still slumbering peacefully.

MDC Cosmetic


MDC Cosmetic, Prenzlauer Berg
If you’re looking for special beauty treats far from the mainstream, you will be sure to find them at Melanie dal Canton’s (MDC). In addition to perennial favourites by Aesop and Susanne Kaufmann, her beauty store also features hard-to-find cosmetics from New York, Australia or Italy. The treatments are unique and individual as well – offering a perfect boost of freshness during or after Fashion Week.

Wheadon, Berlin Mitte
The ultimate insider’s tip for tiring days spent backstage or in the front row… or if the day went on for too long? Wheadon, of course! During Fashion Week, founder Nicole opens her beauty temple for exhausted fashionistas and early birds as early as 8 am on occasion. Favourite brands and service that delights is the simple but great motto. Eye bags? What eye bags??

Gorki_Categorki_3E_002 Kopie


Gorki Apartments, Berlin Mitte
Feeling just like at home? That happens quite often to the guests of Gorki Apartments in Berlin Mitte. Rather than recalling an uninspired, super-cool hotel, the luxury suites are reminiscent of a pied-à-terre – the hip second home which we have dreamed of for so long. No matter whether your change of scenery is for a few days or a whole year. 

Hotel Zoo

Hotel Zoo, Charlottenburg
In former days, screen divas like Romy Schneider, Grace Kelly and Sophia Loren had breakfast in bed here or caught up on sleep after a movie premiere with plenty of bubbly. Built in the 1920s, the Hotel Zoo at Kurfürstendamm was refurbished to its former glory two years ago and shines in new splendour. The design concept: contemporary decadence that carefully brings the glamour of yore into the present. Insider’s tip: The roof terrace opens in mid-June!

Photos: The Grand Berlin; Amano Hotel: Stjepan Sedlar / Antonio Monsalve; Crackers: Daniel Reiter / Rene Riis; Parker Bowles by Paula G. Vidal; Gorki Apartments; MDC cosmetic; Hotel Zoo Berlin