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Magazine

CASHMERE | 31.01.2019

25 Years of true Cashmere: ALLUDE’s Anniversary Collection

It was “love at first touch”! This is how Andrea Karg once described her first experience with velvety soft cashmere. It is indeed as cuddly, gentle and protective as no other textile. Fascinated by the luxurious material, the ALLUDE founder presented her debut collection 25 years ago, which was supposed to revolutionise cashmere clothing – with modern, unprecedented shapes and a magnificent variety of colours. For 25 years now, ALLUDE has thrilled us every season with breathtaking must-have pieces, timeless classics, refined details and the highest cashmere qualities. A quarter of a century of true cashmere – that has to be celebrated!

THE SCIENCE OF SOFT

For the anniversary, Andrea Karg and her team created 25 exclusive statement sweaters to celebrate all the precious experiences and values that make ALLUDE unique. The eye-catching motto sweaters each represent an indispensable element of the ALLUDE success story. They combine, so to speak, the elements of the science of soft. “PASSION”, for example, is the first element – because it all began with Andrea Karg’s passion and love for the cosy fabric and the intimate liaison with the precious raw material continues to this day. “The LOVE of luxury” describes the long and complex manufacturing process of cashmere and thus its discreet expression of luxury. And “RESPONSIBILITY” represents commitment and sustainability, which ALLUDE continues to promote, not least through the opening of the Cashmere Clinic. All elements summarise the essence of ALLUDE, allow us to look back on 25 years of cashmere history and at the same time offer a promising preview of a cuddly soft future.

The anniversary sweaters have an oversized cut with a round neckline and are available in 25 different WOW-colours such as “topas”-green, “mermaid”-blue and “pastis”-yellow.
The limited collection is exclusively available in the ALLUDE Online Shop.